GreatNexus Internet Marketing

Marketing From Wikipedia, the free encyclopedia This article needs additional citations for verification. Please help improve this article by adding reliable references. Unsourced material may be challenged and removed. (February 2008) Marketing Key concepts Product / Pricing / Promotion Distribution / Service / Retail Brand management Marketing effectiveness Market research Marketing strategy Marketing management Market dominance Promotional content Advertising / Branding Direct marketing / Personal Sales Product placement / Public relations Publicity / Sales promotion Underwriting Promotional media Printing / Publication / Broadcasting Out-of-home / Internet marketing Point of sale / Novelty items Digital marketing / In-game Word of mouth This box: view • talk • edit "Next big thing" redirects here. For the album by Vince Gill, see Next Big Thing. For the magazine, see Marketing (magazine). Marketing is a ongoing process of planning and executing of the marketing mix (Product, Price, Place, Promotion) of products, services or ideas to create exchange between individuals and organizations. Marketing tends to be seen as a creative industry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers' future needs and wants, which are often discovered through market research. Essentially, marketing is the process of creating or directing an organization to be successful in selling a product or service that people not only desire, but are willing to buy. Therefore good marketing must be able to create a "proposition" or set of benefits for the end customer that delivers value through products or services. Its specialist areas include: advertising and branding communications database marketing direct marketing event organization global marketing international marketing internet marketing industrial marketing market research public relations retailing search engine marketing marketing strategy marketing plan strategic management